The Dirty Word is the CEOs key to “unlock business freedom”.

“This book will help you square that circle and set your business up for future-proof sustainable success.” Samantha Seaton, CEO of Moneyhub Enterprise

Why is business growth so hard? Why don’t things happen as they are meant to? How can you help employees deliver brilliant work, consistently?

Alister Esam was a frustrated CEO and Founder who felt so passionately about his business he worked 80 hours a week trying to make everything perfect. At the same time he drove his demotivated employees up the wall, heaping yet more stress on himself. He found salvation in a surprising place – process.

People associate process with control, monotony and the death of creativity. A Dirty Word to avoid. As a CEO, Alister discovered the truth – if implemented correctly process can;

• Provide employees with empowerment, autonomy and creativity
• Give you business freedom and total reassurance things are running correctly
• Massively accelerate improvement by harnessing your team’s collective brainpower

The Dirty Word looks at why process is so important and why people get it so wrong. As the world emerges into a new way of thinking, now is the time for a way of working which can change the whole culture of a business.

Buy Here: https://www.amazon.co.uk/dp/1919613102/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=