Book

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

How high-tech market develop
How to specify a winning market development strategy
How to plan go-to-market programmes at different points in the life cycle.

Wiefels’ back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate.

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About Us

For more than 40 years, we have been catering to the needs of our stakeholders in Consultation Management by providing a comprehensive suite of services encompassing Business and Management Consultation, Executive Search, Assessment, and Business and Management training.

Starting with cross-cultural training for foreign companies in Indonesia, we expanded our business to include strategic management consulting, serving private companies, multinational firms state-owned enterprises, and government and non-government institutions.

We also specialize in family business. Helping them to expand their legacy, because we believe that family business contribute positively to the Indonesia’s economic growth.