What happens when bloodlines break over business? Adolf and Rudolf Dassler built a thriving shoe empire together, with Adolf’s craftsmanship and Rudolf’s sharp marketing skills creating the perfect synergy. But after World War II, cracks formed in their bond. Resentment festered, misunderstandings grew, and the family split. The result? A rivalry so fierce it gave rise to two of the world’s most iconic sports brands—Adidas and Puma.
Dive into the story of betrayal, ambition, and family dynamics gone awry. Can you imagine how different things might have been if they had chosen unity over division? This feud isn’t just about shoes; it’s about how sibling rivalry can shape entire industries—and legacies.
